We fired a lot of questions at advertisers, media agencies, publishers and creative agencies. And these are the top 3 conclusions you should keep in mind this year:
3D content, shareable post and AR. The trendy people in the market are already working on this. So if you don't want to turn into a oldfashioned advertiser, we recommend to start working with these and try them out.
Cookieless advertising is the big new challenge. Last year, 23% of our respondents were aware of this phenomenon. But after Google's announcement to ban cookies, this percentage has risen to about 50%. So read into this! And don't forget to generate knowledge about the alternative: contextual advertising.
A large group uses Rich Media to generate awareness (91%). But you can only really distinguish yourself by using Rich Media to generate interaction (27%). Relatively speaking, this doesn't happen very often yet. So join the pioneers in this field & start differentiating yourself! How? See Vattenfall's example below!
We hope that these tips are helpful! You can, of course, read the entire report full of teachings for the ad future. Download the report here (Dutch only).
